Time Turns Us

Press ReleaseVideo
Written By Ana Gerardino
 

We don’t know how long we have. Whether it’s as an individual or as a human race. Not trying to be a buzzkill here, but I find it a healthy thought to circle back every now and then reminding myself of my own mortality. The main point Im trying to make is that by understanding our fragility, it actually makes us stronger. We appreciate and understand life more. We focus on the things that matter. 

So when it came down to creating a campaign for the Ristretto 512 I wanted to package this mentality into the messaging not only because of the impact e-bikes in general have on peoples lives, but more specifically how the beauty and riding experience of a 512 can make life a bit more enjoyable regardless of how long we have left here. 

- Daniel Fickle 

Film directed and edited by Daniel Fickle for Ristretto®

 
Ana Gerardino

Born in Santo Domingo DR., graduated from Altos de Chavón, an affiliate of New York Parsons School of Design.

In 2000, looking to expand my career, I moved to Canada. As an entrepreneur, founded AG Graphic Design, a boutique design company in Ontario serving clients and marketing groups in the GTA, where I had the opportunity to work as the Art and Creative Director with a team of professionals.

With over 20+ years of B2B Marketing experience working remotely with a GTA team of specialists serving clients around the world such as Pharmilink Healthcare Marketing Services, GSK Consumer Healthcare, Teva Canada, Ford Canada, Kia Canada, Hauser Stores, Tim Hortons, Teachers Life, Computer Associates, Allseating, Toarc, and other small and medium-sized companies.

http://www.ag-graphic.com
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